Cetera Investment Services LLC
I have realized that my personality and beliefs shape my portfolios. They are important to understand if we are going to work together. The first thing about my personality is that I am honest and say it like it is. The truth is that you can go to 100 different advisors ad get 100 different models. Some will use third party to outsource the management, some manage them themselves which is what I do. Because of this it is important to make sure our investment philosophy fits with how you want your money managed and your expectations. I wish it was feasible for me to build each of my clients a custom portfolio. However, the truth is that it isn't very prudent. I would probably have 100's of different investments to track and to really get this right each client would have to know what they are looking for. Most people come to me for that advice.
The second part of my personality that comes into play and that is that I am people pleaser. I want everyone to be happy and I strive to achieve this in my models. My view is that people want the best return possible with the least amount of risk. In other words, people are happy with their return when the market is doing well so we want to capture as much on the upside as possible. However, no one likes when their accounts lose value.